In this post we will see 8 basic modules to be used to optimize the SEO of a Drupal website and increase the number of visitors from search engines like Google, Bing and Yahoo. Although Drupal is one of the best CMS for the construction of SEO-friendly websites, it often happens that, if certain optimization precautions are not used, the site will not rank among the top search engine results. The consequence will be that those who are looking for your products or services will not find you, but your competitors.
If you want to improve the positioning of your Drupal site, we advise you to consider the following 8 SEO modules for Drupal. If you are not practical and need specialized advice, visit our dedicated SEO / SEM services.
1. SEO Checklist
The first module that we recommend is SEO checklist, an indispensable tool if you want to improve the positioning of your website on search engines. The module, once installed, checks the SEO-friendly modules you are using and lists the ones you should install to optimize your website, also explaining why you should do it. SEO Checklist indicates how to improve Title Tags, Paths, content and much more, indicating the links to the forms to be used and the links that refer to the correct administration page of your website to configure the module correctly.
The module keeps track of the changes made, indicating the date and time of the modification next to each item. It also offers the possibility of creating reports with the list of changes made, giving you the opportunity to share them with colleagues and partners.
2. Page Title
Among the most important activities in an on-page SEO strategy, we find the creation of the titles that will appear in the search results of the various engines. Page Title is a simple, but effective module that allows you to solve any problems with the creation of the Titles with the Drupal CMS.
We briefly remember the rules to follow to create good SEO titles:
- 1. Create Title that reflects the content of the page
- 2. Create a different Title for each page
- 3. Enter the keyword at the beginning of the Title
- 4. Write Title with a maximum length of 55 characters and avoid too many capital letters
3. Content Optimizer
It is the module that helps you analyze the contents of your website. Content Optimizer scans on-site content, indicating how often the target keywords were used. It is useful and indispensable to improve the quality of your content from an SEO point of view.
Generally, this module has no operational problems and is easy to install. Among its salient features, we point out the possibility of accessing useful statistics to determine the quality of your content, usually available only in paid SEO applications.
By using this module, along with a good content marketing strategy, your site will have a good chance of climbing positions in search engine results.
4. XML Sitemap
Creating an XML sitemap for your website is definitely a useful SEO activity to help search engines index the pages of your website. The more pages the engines can index, the more visibility your site will have for the target keywords. Imagine the sitemap as an ordered map of the website, which displays all the paths to the internal pages facilitating the search engines to catalog the contents of the pages that compose it.
The XML sitemap module automatically creates a map of your website making it more SEO-friendly.
The URLs generated by DRUPAL automatically are better than those generated by WordPress, but we are still far from having optimal URLs. The Pathauto module allows you to create custom URLs for page content and to choose appropriate aliases for specific pages.
6. Search 404
Search 404 is a very useful SEO module to improve the navigation of the website by users because it allows those who are in front of a page not found (precisely with error 404) to have consistent options to continue browsing the site. In addition to improving the usability of the website, it also allows reducing the site’s abandonment rate, increasing its reliability and consequently improving SEO.
How does this module work? When a user for any reason is directed to a page of the website that does not exist, the module performs an automatic search and indicates to the user possible solutions that take him to other pages related to his search for the website.
7. Menu Attributes
Menu Attributes is the module that allows you to customize attributes such as rel = “no follow” for classes, styles, IDs and other types of content on your website. Using this module will allow you to create a strategy of consistent internal links, giving priority to the most important pages.
Last but not least, we recommend installing the Metatag module. Thanks to this module you will have the possibility to have meta tags automatically structured based on your web pages. This will allow optimized descriptions and tag tags and SEO friendly.
By using this module and following some SEO best practices consistent with your strategy, you will be able to improve your ranking within the natural results of search engines.
Now you are ready to optimize your Drupal site!