SEO ON YOUTUBE AND LINKEDIN: HERE’S WHAT TO PAY ATTENTION TO
When we talk about SEO, search engine optimization, we refer only to websites whose texts must be written in such a way as to favor their appearance in the top positions of the search engine.
This is a practice that, however, is not only important on websites, but also in what we write on social networks, or at least on some social networks . Facebook, for example, is excluded because Google does not index its results (which often cannot even be read, if we are not registered).
The contents of YouTube, a Google platform, are however used, and even those of a professional platform like Linkedin, which are public (unless a group is closed to the public, of course). These are results that are always found starting from Google, so even when we write texts on these social networks we must pay attention to specific aspects, so that they can be found by other people who surf.
As with the title for an article on the site, it is necessary to pay attention that the main keyword for which we want the video appears in relation to the research is contained in the title of the video itself, trying to remove all the parts that are superfluous in order not to weigh down.
The description, instead, should be treated as if it were a text of the site, or keyword at the beginning, a few words and descriptive of the content of the video, so as to make the search engine immediately understand what it contains.
Tags are also very important , and as with web sites also the name of the video file that is loaded: we give the file (mp4, mpg) the name that has the title of the video, because even if nobody sees the name of the file the parameter seems to be very important for SEO.
As for the professional social network, with particular reference to Linkedin Pulse which, for all intents and purposes, is a blog, there are also secrets to find what we write on Google.
In this case, what matters is the title tag of the page, which Linkedin allows to insert and which must contain the same keywords as the page title, although not the same.
Very important is also the summary, which must be activated because for Google it has a description value of the page, and the H2 must obviously contain the most important words.
Finally, anchor text is important, because it comes from Linkedin and can give much value to the content if connected to other thematic sites: moreover, they represent a useful deepening for the reader.